About Us

Located in Marshfield, Wisconsin, Bull's Eye Sports was established in January of 1997 by Scott Schoenherr and Jeni Schoenherr.

Bull's Eye Sports offers many quality products including: bows, arrows, guns, ammunition, and hunting equipment. We feature brands such as Hoyt, Mathews, Benelli, Browning, and many more while providing excellent customer service from start to finish.

Stop in today to see all that we offer including our indoor archery ranges. Also find out about our video archery leagues and get information about our next concealed carry class. We look forward to helping you!


Hunting Store

Bull's Eye Sports Shop


August-March Hours: Mon-Thr 9am-7pm • Fri 9am-6pm • Sat 9am-1pm • Closed Sundays

April-July Hours: Mon-Fri 9am-6pm • Sat 9am-1pm • Closed Sundays

Nikon Hoyt Archery Mathews Solocam Benelli Browning

© 2012 Bull's Eye Sports Shop. Designed and hosted by Mueller Publishing, Inc.