About Us

Located in Marshfield, Wisconsin, Bull's Eye Sports was established in January of 1997 by Scott Schoenherr and Jeni Schoenherr.

Bull's Eye Sports offers many quality products including: bows, arrows, guns, ammunition, and hunting equipment. We feature brands such as Hoyt, Mathews, Benelli, Browning, and many more while providing excellent customer service from start to finish.

Stop in today to see all that we offer including our indoor archery ranges. Also find out about our video archery leagues and get information about our next concealed carry class. We look forward to helping you!


Hunting Store